Cerana recently launched its first product– Bira 91 White – a wheat beer in draft format in Delhi NCR. Bira 91 White is a deliciously different wheat beer with low bitterness and a hint of spicy citrus with a soft finish. It is a refreshing all day craft beer brewed with the finest all natural ingredients.
The product has been launched in both Draft (tap) format and in 330 ml bottles – a first for an Indian beer. The product has been launched in the hottest bars and restaurants in Delhi NCR and will be launched in Mumbai, Bangalore and Kolkata.
The product is priced at INR 150 in 330 ml bottles and is being priced between INR 200 to 300 per glass in most of the bars and restaurants in the city.
Bira 91 is positioned as a youthful, Indian brand with a trendy and unorthodox identity, launched by a startup in Delhi, in a market dominated by large national and multinational
players. The name is deliberately “Indian” and is a trendy brand meant to convey moments that are fun, friendly and social much like the young Indian of today! Bira 91 aims to win hearts in India as the country’s very own handcrafted and specialty Craft beer with natural ingredients.
About Cerana Beverages
Cerana Beverages Pvt Ltd, is India’s leading craft beer company. Cerana’s key brands include Bira 91 White and Bira 91 Blonde craft beers available in draft and bottle formats. Cerana also owns and operates the country’s first and largest draft beer dispense network in restaurants and bars across the country. In addition to its own brands, Cerana also imports and distributes a portfolio covering major beer styles and more than twenty brands, Cerana’s portfolio includes the legendary names of the specialty beer world including Belgian Blonde Ale of Duvel and Trappist Beers of Chimay. Cerana was founded by Ankur Jain, an entrepreneur and engineer.
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